UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.
Under the terms of the agreement, customers of BT Sport will be able to access behind-the-scenes content at the club, as well as player and staff interviews.
In addition, BT Sport will also work with Manchester City TV, the club’s internal television service, to launch the new BT City Square matchday initiative. Located outside the club’s Etihad Stadium, the renamed area is designed to give fans a better match day experience before and after games.
Simon Green, head of BT Sport, said: “At BT Sport, we look to reflect the passion of sports fans and to create unique, engaging content and this partnership helps to give us the inside track.”
The deal will help BT Sport increase its presence in the UK football market, after it secured a deal to show 38 live matches per season from the Premier League over the next three campaigns.
Manchester City’s home games against Everton and Hull City have already been scheduled to appear on the channel before the end of October, with further games later in the season yet to be confirmed.