Richmond renews Bingle sponsorship

Australian car insurance provider Bingle has agreed to extend its joint major sponsorship of Australian rules football club Richmond for a further three years until 2016.

The company first partnered the Australian Football League side in 2010, and the new extended deal will ensure the partnership will run for at least six years.

Bingle’s logo will remain on the back of players’ matchday jerseys until the end of 2016, while the firm will also continue to support Superboot, Richmond’s digital fantasy football game.

Brendon Gale, Richmond chief executive officer, said: “This renewal announcement is a strong indication of Bingle’s support for the direction we are heading, both on and off the field.”

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