AQUARIUS Case study:-

AAA Is Committed To Serving You

CASE STUDIES

Client

AAA Mid-Atlantic

Project

Promote AAA Eagles Fan Cruise to leverage AAA’s partnership with the Philadelphia Eagles, drive sales for its travel business unit, and deliver a meaningful and memorable experience to current and future AAA members.

Solution

Developed a three-phase promotional activation plan to sell 150 cabins on the AAA Eagles Fan Cruise and give Philadelphia Eagles’ fans an once-in-a-lifetime opportunity to meet and vacation with Eagles Legend Brian Dawkins and other Eagles personalities.

Results

  • Sold out the cruise and received great reviews by passengers
  • In the first phase alone, AAA Travel hit a record, selling the most cabins over a seven-day period for
    a cruise
  • Created positive public reaction for all partners with past and present players serving as great spokespeople
  • Increased member and non-member inquiries about the cruise to an all-time high
  • The cruise was so successful, that AAA expanded the program and conducted fan cruises in its two other NFL properties, the Ravens and Redskins
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